Professor Voice of NKU :Where are the opportunities for printing in post-crisis China?
发布人:高飞  发布时间:2018-01-29   浏览次数:365

Chinese-style thinking after davos Forum

A month ago, the 46th annual conference of the world economy Forum was held in davos, Switzerland. The theme of Forum was control of the fourth industrial revolution.On Forum , billed as the world's economic bellwether, nearly 2,500 of the world's elite are working together to address the challenges of the global economy, climate, environment, science and technology.For more than a month, the brainstorm of davos Forum has continued worldwide.So what kind of financial signals will this high-spec Forum send to our printing industry?How can China's printing industry take the lead in this new wave of revolution, and become one of the levers in the development of the world economy?Let's listen to a moment of reflection from the Forum veterans of davos.

  

In 2016, the topic of Forum in davos was unable to avoid the financial markets that have been in turmoil for nearly a year or two.This round of market turmoil is not only derived from crude oil and other commodities slump in valuation and some existing problems of monetary policy and financial regulation, also from technological progress and economic development in the new situation.The emergence of the fourth industrial revolution has deepened the uncertainty of the global economy and changed the whole production, distribution and consumption system.Therefore, China's printing industry needs not only to face up to the impact of digitization and automation, but also to guard against systemic financial risks and to seize the opportunities in danger.

The fuse that defends financial risk

At present, the growth trend of major economies in the world continues to diverge, leading to the divergence of major central bank policies. Financial markets continue to be volatile and oil prices are falling.On Forum , Wall Street's elite and economists have shown serious concern about the global economy.

As usual, China's economy is an important issue for Forum .New York university's stern business school economics professor nouriel roubini, ruby, think that China's economy will be bumpy landing, and the us Treasury secretary, Jacob Lew, also showing a high attention to the issue of RMB exchange rate.No rain needs to be prepared, China's printing industry needs to guard against systemic financial risks, and to prepare for the economic downturn.This means that printing companies need to work hard to avoid blind investment expansion and more cautious financing.

So far this year, China's printing industry listed companies share price volatility.Printing enterprises need to reduce their dependence on the stock market financing, adjust the capital structure in advance, try to expand the credit line of the bank and expand the stock of cash.At present, many enterprises in China have too many debts and the possibility of bankruptcy, and the printing enterprises need to prevent the debt risks associated with them, so as to avoid the adverse outcomes such as career change and bankruptcy.At the same time, the RMB exchange rate volatility will bring a lot of uncertainty, directly affect the import commodity procurement costs, including wood and paper, and printing enterprises also have to guard against exchange rate risk.

Seize the golden age of mergers and acquisitions.

On the davos Forum , hewlett-packard, President and chief executive Meg Whitman, alibaba chairman jack ma and others fight, they all said, prepared in the uncertain market conditions to go a long way, to have a synergistic effect of enterprise mergers and acquisitions.

The key to M&A is price.If in 2016 because of 4.0 industrial economic restructuring or macro policy errors caused by the financial crisis, the overseas large-scale printing enterprise of high volatility in the stock price will appear, this fast rise for printing enterprise in our country has become a large multinational group to create opportunity.

The growth of enterprises can come from internal accumulation development, which often takes years;It can also come from external leap-forward development, which needs to be achieved through the acquisition of high-quality assets.M&a can expand the scale of production and operation, lower cost, to improve market share, improve industry strategic position at the same time also can obtain raw material and labor, enhance the competitiveness of the enterprises.On the other hand, mergers and acquisitions can be obtained by advanced production technology, management experience, business network, professionals and other kinds of resources, also can enter a new industry, implement the strategy of diversification, disperse investment risk.But if the m&a price is too high or the integration is bad, then the merger is not really successful.

When a bear market comes, the valuation system collapses, often in the golden age of mergers and acquisitions.Enterprises that can form core competitiveness should be bold and good at buying and merging in the environment of stock price bear market and even financial crisis, so as to build the world top 500 printing group.Conversely, the printing enterprises that cannot form the core competitiveness should know to exit the market in time.

The epithet is pregnant with strong life.In 2016, Forum shows that the new technological revolution is taking place, and the current financial market risks are grim.China's printing enterprises should develop new technologies, seize opportunities to acquire mergers and acquisitions, and achieve epitaxy growth.In the fourth industrial revolution, China has the hope to lead the world printing industry large printing group.